HOW LANDHOST™ NEIGHBORHOOD NETWORK MEDIA™ WORKS

Put Your Business Where Your Customers Live.™

LANDHOST™ turns everyday properties and vehicles into a coordinated advertising network. Businesses, brands, organizations and other advertisers can place professionally managed advertising throughout participating neighborhoods instead of relying exclusively on traditional digital advertising, billboards, mailers and other conventional media. LANDHOST™ manages the network — including participating locations, available advertising inventory, campaign planning, production coordination, deployment, documentation and removal. Campaigns can begin with just a few participating locations or expand across hundreds or thousands of properties and vehicles in multiple neighborhoods, cities and markets.

HOW IT WORKS

Tell LANDHOST™:

• What you want to promote
• Who you want to reach
• Where you want to advertise
• How large you want your campaign to be
• Which advertising displays you want to use
• How long you want your campaign to run 

LANDHOST™ then builds the campaign around your target market, available advertising inventory, selected media placements, campaign size and budget.

CHOOSE YOUR ADVERTISING DISPLAYS

LANDHOST™ campaigns can use one advertising format or combine multiple advertising placements throughout the network.

Neighborhood Yard Sign™ 

A professionally produced branded yard sign displayed at an approved participating property.

Neighborhood Yard Signs™ provide a simple way to create repeated brand visibility throughout selected neighborhoods and communities.

Neighborhood Premium Feather Banner™ 

A larger vertical advertising display designed to provide additional height, movement and visibility at approved participating locations.

Neighborhood Premium Display Banner™ 

A larger horizontal advertising display providing additional branding space and visual presence at qualifying participating properties.

Availability is based on property layout, available space and campaign requirements.

VEHICLE ADVERTISING

LANDHOST™ also gives advertisers access to participating vehicles, creating additional mobile and stationary advertising exposure throughout the market.

Bumper Decal 

A removable branded decal displayed on an approved vehicle bumper or exterior placement.

Rear Window Decal 

A window-safe branded graphic displayed on an approved rear vehicle window.

Side Window Decal 

A branded window-safe graphic displayed on an approved driver-side or passenger-side window.

Each side is a separate advertising placement.

Door Decal 

A removable branded vinyl graphic displayed on an approved vehicle door or body panel.

Each door is a separate advertising placement.

Magnetic Door Sign 

A removable magnetic advertising display available for compatible vehicles.

Each magnetic sign is a separate advertising placement.

Partial Vehicle Wrap — Custom Quote

Pricing is based on the vehicle, wrap coverage, production, installation, removal, campaign duration and local installation requirements.

Full Vehicle Wrap — Custom Quote

Full vehicle wraps are individually priced according to vehicle size, design, production, installation, removal and campaign requirements.

MIX & MATCH YOUR CAMPAIGN

Advertisers are not limited to one advertising format.

A LANDHOST™ campaign can combine:

• Yard signs
• Feather banners
• Display banners
• Bumper decals
• Rear window graphics
• Side window graphics
• Door graphics
• Magnetic vehicle signs
• Partial vehicle wraps
• Full vehicle wraps

A campaign might use yard signs throughout a broader neighborhood network while adding banners at selected properties and vehicle advertising throughout the same target market. Not every participating property or vehicle needs every advertising display.

STRATEGIC VISIBILITY. NOT NEIGHBORHOOD CLUTTER.™

LANDHOST™ focuses on organized, geographically distributed advertising exposure.

ONE LOCATION. MULTIPLE MEDIA OPPORTUNITIES.

A participating household can potentially make several advertising surfaces available.

For example, one participating household may offer:

• Yard advertising
• Porch or property banner space
• Feather banner placement
• Vehicle bumper advertising
• Vehicle window advertising
• Vehicle door advertising
• Vehicle wrap opportunities

Available inventory varies by participant, property, vehicle and campaign. This allows LANDHOST™ to build campaigns around the advertising inventory actually available within each target market.

LANDHOST™ BUILDS AND MANAGES THE NETWORK

Advertisers do not have to recruit individual homeowners, coordinate vehicles or manage dozens or hundreds of separate advertising locations. LANDHOST™ handles the network. Depending on the campaign, services may include:

• Participant recruitment
• Property and vehicle verification
• Advertising inventory management
• Campaign planning
• Geographic placement planning
• Production coordination
• Participant coordination
• Installation coordination
• Campaign deployment
• Maintenance and replacement coordination
• Campaign photography
• Proof-of-performance documentation
• Campaign reporting
• Advertising removal

The advertiser works with LANDHOST™.

LANDHOST™ manages the participating network.

PARTICIPANTS CAN GET PAID

Registered LANDHOST™ participants can make approved portions of their property or vehicle available for qualifying advertising campaigns. Compensation may vary depending on the advertising placement, location, campaign duration, visibility, advertiser requirements and market demand. Participants determine which approved advertising surfaces they are willing to make available. LANDHOST™ then maintains that information as part of its available advertising inventory. Making a location available does not guarantee placement in every campaign. Advertisers select inventory based on campaign objectives and available locations.

START SMALL OR BUILD AN ENTIRE MARKET

LANDHOST™ campaigns are designed to scale.

Local & Small Business Campaigns

Starting at (25) Residents

Campaigns can begin with approximately twenty-five participating residential locations and expand according to the advertiser’s needs. Standard campaigns begin at 30 days.

Corporate & Major Brand Campaigns

Starting at (1,000) Residents

Larger campaigns can combine properties, vehicles and multiple advertising formats across selected neighborhoods, cities and markets.

Campaign pricing may increase according to:

• Number of participating locations
• Geographic coverage
• Advertising formats
• Production requirements
• Participant compensation
• Installation and removal
• Vehicle advertising
• Logistics
• Campaign duration
• Documentation and reporting
• Overall campaign complexity

TARGET THE MARKETS THAT MATTER

LANDHOST™ campaigns can be developed around:

• Neighborhoods
• ZIP codes
• Service areas
• Business locations
• Franchise territories
• Cities
• Multiple cities
• Regional markets
• Statewide markets
• Multi-state markets
• Larger custom markets

LANDHOST™ does not simply place advertising wherever space becomes available. Campaign inventory is selected and distributed according to the advertiser’s target geography and available participating locations.

DIFFERENT NEIGHBORHOODS. DIFFERENT OPPORTUNITIES.

LANDHOST™ can develop campaigns across different residential markets depending on available inventory and advertiser objectives. Participating locations may include standard residential neighborhoods, established communities, suburban markets, higher-value residential areas and other qualifying locations. Some markets may require higher participant compensation, specialized recruitment, additional installation requirements or increased campaign management. Specialized and premium-market campaigns are custom priced.

PHYSICAL ADVERTISING WITH DIGITAL SUPPORT

The foundation of LANDHOST™ Neighborhood Network Media™ is real-world physical advertising. Selected campaigns may also include additional exposure through LANDHOST™ digital and social-media channels.

Depending on the campaign, this may include:

• Campaign photography
• Campaign videos
• Social-media content
• Business features
• Campaign showcases
• Promotional content

Digital exposure is included when specified as part of the campaign.

BUSINESS, COMMUNITY & SPECIALIZED CAMPAIGNS

LANDHOST™ can support advertising and communication campaigns for businesses, brands, community organizations and other qualifying advertisers. Specialized campaigns are developed according to the advertiser, market, available inventory, campaign objectives and applicable requirements.

READY TO ENTER THE NEIGHBORHOOD?

Whether you need five participating locations or a coordinated campaign involving hundreds or thousands of properties and vehicles, LANDHOST™ can build a network around your objectives.

Local & Small Business Campaigns 

Corporate & Major Brand Campaigns 

Regional, Statewide & Larger Campaigns 

REQUEST YOUR FREE BUSINESS ADVERTISING CONSULTATION

Tell us:

• What you want to promote
• Who you want to reach
• Where you want to advertise
• Which advertising formats interest you
• How large you want your campaign to be

WE’LL BUILD THE NETWORK.

LANDHOST™
Neighborhood Network Media™

Put Your Business Where Your Customers Live.™